H&M launches OHH! vegan basics beauty line

H&M has launched a range of cruelty-free beauty basics aimed at Generation Z – and they are all vegan.

The range, which is called OHH! (which stands for OH HEY HERO) features 10 every day grooming items.

All of the products, which launched online and in more than 2,000 H&M stores around the globe, are designed to ‘uplift, invigorate and put the hero status into customers’ daily routine’.

And according to the fashion giant, the line is ‘powered by H&M Beauty’s unparalleled expertise’, and the products were ‘inspired by every young person’s potential to be their own hero’.

OHH! – a range that ‘celebrates individuality’

In a statement, Sabina Odqvist, Head of Private Label H&M Beauty, said: “We don’t believe in complicated routines, layer upon layer of product and overpriced formulas – this collection is about inclusivity and accessibility while also being innovative and dependable.

“We want this range to make our customers feel comfortable and confident in their own skin and we really hope that it becomes an iconic upgrade on everyday essentials for our beauty and personal care shoppers.”

OHH! has been described as being aimed at Generation Z, and H&M says it ‘celebrates individuality, body acceptance, and freedom of expression’.

H&M vegan beauty – the new product line-up

There are 10 products in the new range, which are available online and in selected stores now.

• LITTLE CHAMP FUNCTIONAL MOISTURIZING STICK, €7,99 (approx £7)
  This moisturiser, which comes in a stick format, contains shea butter. As well as providing moisture to the skin, it helps prevent skin friction.
• SMELLS LIKE RAINBOWS ANTI-ODOR SPRAY, €7,99 (approx £7)
  An aluminum-free spray with citrus and floral notes.
• LITTLE MX MAGIC BODY LOTION, €6,99 (approx £6.20)
  This body lotion, which boasts shea butter and jojoba, is said to be lightweight and fast-acting.
• SMELLS & WHISTLES ANTI-PERSPIRANT ROLL-ON, €7,99 (approx £7)
  Described as offering a long-lasting clean feeling and freshness, this vegan deodorant lasts for 48-hours.
• WONDER KID HAND CREAM, €3,99 (approx £3)
  Formulated with shea butter this non-greasy, non-sticky moisturiser is described by the brand as intensely hydrating.
• GET INTO THE SMOOTH BODY SCRUB, €7,99 (approx £7)
  With salt for scrubbing shea butter for moisturising, this scrub was created to buff and smooth uneven texture and rough patches.
• CLEAR UP CHARLIE CLARIFYING BODY SERUM, €7,99 (approx £7)
  This body serum has been designed to ‘keep spots, including blackheads and whiteheads, at bay’, and boasts two per cent salicylic acid.
• PROM CLEAN BODY WASH, €4,99(approx £4.40)
  With citrus and floral notes, this wash is described as being ‘uplifting and invigorating’
• THE CARETAKER RAZOR, €7,99 (approx £7)
  This razor has five blades, cushioned with a vegan strip, which, according to H&M ensures a smooth shave.
• THE CARETAKER RAZOR REFILL, €7,99 (approx £7)
• SKIN SAVER SIDEKICK SHAVING GEL, €7,99 (approx £7)
  The shave gel, which protects skin during hair removal , has been designed to pair with The Caretaker Razor.

H&M Beauty’s OHH! range is available now.

Switching to kinder beauty products doesn’t have to be complicated. Get the lowdown on cruelty-free beauty and discover everything you need to know