Veganuary 2024: Hottest new vegan products and launches you need to try this January

Don't miss out on the exciting new vegan products and menu launches for Veganuary 2024. We've got everything you need to know right here.

Read Time:   |  3rd January 2024


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Don’t miss out on the exciting new vegan products and menu launches in the UK for Veganuary 2024. We’ve got everything you need to know right here!

Celebrating its 10th year, Veganuary is back and bigger than ever before with new products hitting the shelves left, right, and centre.

Vegan newbies won’t be disappointed when they find so many amazing plant-based products to try. These days there’s no reason to miss meat!

And for us veteran vegans there are loads of exciting new vegan products and limited edition goodies to try this month.

If you’re not sure which new alternative to buy or where to find that must-have vegan launch, you’ll find all the new Veganuary products and restaurant launches coming in 2024 right here.

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Burger King

Burger King's Ultimate Bean Burger

Continuing its mission to make its menu 50% plant-based, Burger King has announced the return of a long-awaited favourite – the Ultimate Bean Burger.

According to the brand, the burger is its ‘most requested’ product ever, with thousands of fans taking to social media demanding its return to the menu.

Now back and ‘better than ever, the burger is loaded with black beans, mushrooms, sweet red pepper, and green chilli and is covered with a crunchy tortilla chip crumb.

The veggie burger is served in a light brioche-style bun, topped with American cheese, crispy lettuce, tomatoes, mayo and ketchup. Just make sure you order without cheese to make it vegan.

Burger King’s new plant-based burger is available now in all 510 of its UK restaurants.

Wagamama

wagamama lion’s mane ‘steak’ bulgogi

Joining wagamama’s impressive vegan menu this Veganuary is an innovative new dish that utilises New York Times’ ‘ingredient of the year’ – lion’s mane mushrooms.

Launching on January 3rd, the lion’s mane ‘steak’ bulgogi features udon noodles, aubergine, and caramelised onion bathed in a delightful sweet and salty amai miso sauce.

The culinary masterpiece is then topped with a meaty smoky lion’s mane mushroom ‘steak’ and generously drizzled with Korean barbecue sauce to make an umami-rich dish that’s delightfully meaty.

The new lion’s mane ‘steak’ bulgogi is available to order now on wagamama’s vegan menu, which is is already 50 per cent vegan!

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Krispy Kreme

Krispy Kreme vegan cookie doughnuts

Giving those with a sweet tooth something to celebrate this Veganuary, Krispy Kreme has launched a two tempting new vegan doughnut flavours – including a vegan revamp of one of the chain’s most popular flavours – Cookies & Kreme.

Registered by the Vegan Society, the new limited-edition Cookie Indulgence range from Krispy Kreme includes Cookies and Kreme and Chocolate Cookie Crunch.

The delectable Cookies and Kreme doughnut is topped with a crunchy cookies and cream frosting while the decadent Chocolate Cookie Crunch is dipped in chocolate icing, topped with cookie crumb and finished with a spiral of frosting and a mini cookie.

You’ll have to be quick if you want to try them as they’re available now for a limited time only (until 28th January 2024) in selected Tesco, Sainsbury’s, Morrison’s stores as well as service stations and third-party delivery partners UberEats, JustEat and Deliveroo.

Subway

Subway Plant Picante

Giving hungry vegans on-the-go a new sandwich to sink their teeth into this Veganuary, a new plant-based option has appeared on Subway’s vegan menu.

The Plant Picante features a hot and spicy plant patty, crispy onions, Sweet Onion and Garlic & Herb sauce and can be ordered with the company’s Vegan CheeZe for a 100% plant-based option.

Although the fan-favourite Meatless Meatball Marinara is yet to make a return, this new option is sure to satisfy peckish plant-based eaters.

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VFC

VFC Chick*n Mince

A Veganuary round-up wouldn’t be complete without mentioning VFC – the vegan fried chicken company founded by Veganuary’s own Matthew Glover.

With activism at its heart, VFC is a brand on a mission to save as many chickens as possible and change people’s perception of vegan food.

For Veganuary 2024, VFC has launched a slew of new products including fakeaway ready meals, market-first vegan Chick*n Sausages and a new chilled Chick*n Mince.

Made from pea-protein, the new products are perfect for those looking to eat healthier this January as the new One Bag’s are gluten-free and a great source of fibre.

You can find the VFC One Bag Chick*n Fried Rice in the freezer aisle in Sainsbury’s and Morrisons. The One Bag Chick*n Curry is available to purchase in Morrisons and you’ll find the Chilled Chick*n Sausages and Chilled Chick*n Mince in Asda.

Ben & Jerry’s

Ben & Jerry's Out of this Swirled ice cream on table with oat cookie ice cream sandwiches

Still want ‘S’more’ amazing Veganuary treats? Well Ben & Jerry’s has got just the thing. The brand has launched a tasty new vegan ice cream flavour: Out of this Swirled.

Featuring a burnt sugar ice cream with oat cinnamon cookies and toasted marshmallow caramel swirls, the tempting tub is topped with a soft whip and dairy-free chocolate chunks.

The ice cream is inspired by the classic campfire treat, S’mores, and is ‘the perfect indulgence for a cosy night in’.

The new flavour is available in major UK supermarkets including Tesco, Asda and Sainsburys, Morrisons and Ocado.

Mummy Meegz

Mummy Meagz Chickee eggs

Vegan chocolate brand Mummy Meegz is shaking up the scene once again with a brand new vegan chocolate ‘dupe’ – this time of the ever popular Mini Eggs.

Mummy Meegz’ Chickee Eggs consist of creamy ‘m!lk’ chocolate eggs wrapped in a sweet, crunchy shell.

Chickee Eggs are available now from independent and some leading retailers, and can also be bought online.

And they’re not just for Veganuary. These vegan ‘mini eggs’ are expected to stick around for Easter and beyond.

Costa Coffee

Costa's selection of veganuary product launches spread on table with hot drinks

Costa is expanding its collaboration with BOSH! This Veganuary, with a range of new and returning plant-based products.

Vegan products launching this January include the new Plant-Based Saucy Chicken Fajita Wrap, and the Plant-Based Smokin’ BBQ Chicken Panini, featuring plant-based chicken in a smoky BBQ sauce, and vegan ‘cheese’ in a stone baked sourdough panini.

Also joining the menu are the Plant-Based Crackin’ Ham and Cheeze Toastie and the Plant-Based Smashin’ Sausage Bap.

But it’s not only savoury products that Costa is launching this Veganuary. A range of delectable new plant-based sweet products have landed on the menu.

These include the new Caramelised Biscuit Rocky Road, Double Chocolate Cookie, and, making an exciting return is the beloved Chocolate and Pecan Slice, made with a tiffin base and enriched with dark chocolate and biscuit pieces – this vegan delight is finished with caramel, more dark chocolate and pecan segments.

LEON

Leon veganuary products

Healthy fast food chain LEON has developed a new menu for 2024, which focuses on ‘gut-healing’ goodness.

The menu features a ‘a line-up of plantilicious dishes that are not only a treat for the taste buds but are a treat for the gut too’, including a rainbow squash salad, and the Golden Glow Dhal.

Also on LEON’s new menu is the Banging Bhaji Wrap – considered ‘Britain’s most loved takeaway’ in wrap format. 

Leon’s January Menu launches from January 10th at all LEON Restaurants.

Crosstown

Crosstown boxed doughnuts and stacked bites

Iconic doughnut shop Crosstown Doughnuts has unleashed three powerful new vegan products for 2024.

New for Veganuary are the Pistachio and Rose Doughnut, and the Coffee, Cardamom, & Coconut Doughnut, available as individual doughnuts or in mixed boxes of twelve or six tasty treats.

Alongside the new doughnuts are the Matcha & Rhubarb Dough Bites – Crosstown’s first ever vegan matcha flavour bake.

The sourdough bites are filled with a rhubarb and strawberry compote, and topped with a matcha green tea glaze. They’re available in a box of fifteen bites.

Walkers

walkers unbelievable vegan crisps packaging of all three products launched for veganuary 2024

Walkers has been a source of accidentally vegan crisps for some time. Now, the crisp giant is launching three flavours of intentionally vegan crisps for Veganuary.

The Unbelievable! Vegan crisps are limited edition, and promise to allow Veganuary participants to enjoy meaty, cheesy flavours ‘without fear of breaking any resolutions’.

The range features three flavours:

  • Unbelievable! Vegan BBQ Pork Ribs Flavour: A vegan version of a popular non-vegan flavour, these crisps are flavoured with sweet, tangy, and smoky barbecue sauce and savoury ‘pork-style’ spices.
  • Unbelievable! Vegan Grilled Cheese Toastie Flavour: Intensely cheesy crisps with a buttery, toasty taste reminiscent of a proper cheese toastie.
  • Unbelievable! Vegan Flame Grilled Steak Flavour: Anyone who misses meat will be satisfied by these punchy flame-grilled steak crisps – with no milk powder in sight!

The crisps are available in multipacks and share bags in stores nationwide, and each bag also offers the chance to win £2,500.

Galaxy

Galaxy new veganuary products - vegan fruit and nut bars in two sizes

Galaxy is blessing the supermarket shelves once again with a chocolate bar classic. The brand’s new vegan fruit and nut bar features rich cocoa with a smooth hazelnut paste, studded with raisins and roasted hazelnuts.

The new chocolate treats are available in two sizes: a ‘shareable’ 100g bar, and a 40g bar that’s perfect to pop in your bag or desk drawer for when you need a quick treat.

Galaxy’s Vegan Fruit and Nut bars are available from Morrisons and are dairy-free, gluten-free and registered with The Vegan Society.

Little Moons

little moons orange and grapefruit refreshos mochi balls in pack

Get ready to be refreshed by Little Moons’ latest vegan launch, Blood Orange and Pink Grapefruit Refreshos.

The new ice cream snacks combine sweet and bitter flavours in a zingy sorbet, wrapped in Little Moons’ signature mochi dough.

They’re vegan and gluten-free, and make a great light vegan snack to treat yourself to in January.

Little Moons Blood Orange and Pink Grapefruit Refreshos mochi sorbet will be available in retailers nationwide.

Tesco

Tesco plant chef veganuary product range

Tesco’s Plant Chef range is expanding for Veganuary, with a range of ready meals and freezer foods added to its lineup.

Including comfort food dishes inspired cuisine from Asia and the Americas, the range promised to make plant-based eating ‘easy for all’.

New products include Southern Fried Fillets, Sweet Potato Katsu-style Curry, Mexican Inspired Bean Burgers, and Sweet & Sour No-Chicken and Rice.

Many of the new products have been designed to be quick and easy to cook, making them perfect for mid-week meals and beginner plant-based cooks.

Papa Johns

Papa Johns vegan BBQ chicken pizza

Popular pizza chain Papa Johns has added plant-based chicken to its menu for Veganuary, and the new protein option can be added across its range of pizzas.

The launch comes as part of Papa Johns’ ‘surprise’ vegan pizza which launched on January 2nd, the Vegan BBQ Chicken Pizza.

The Vegan BBQ Chicken features ‘Sheese’ vegan cheese, mushrooms, onions, and tangy BBQ sauce alongside the newly launched vegan chicken.

This new pizza joins a range of vegan-friendly pizzas and sides already available on the Papa Johns menu, including ‘pepperoni’ pizzas and ‘cheese’ potato tots.

Dunkin’

A box of vegan donuts from Dunkin Donuts

DUNKIN’ UK has got a treat for vegans this January as it’s launched a trio of tempting doghnuts for those with a sweet tooth.

The coffee and doughnut chain has veganised three of its classic flavours: Original Glazed, Boston Crème, and Strawberry Rainbow.

Priced at £2.35, they’re available now in 30+ DUNKIN’ stores in the UK.

Planted

planted vegan hoisin duck new veganuary product

Think you can’t have a ‘proper’ Chinese fakeaway in Veganuary? Think again!

B Corp certified plant-based pioneer Planted has launched vegan duck-style Hoisin exclusively in Tesco stores nationwide.

Perfect for pancakes, stir fries, bao buns and bowls, these succulent duck-style pieces are made with simple ingredients and are fortified with vitamin B12.

LaVie

LaVie vegan ham

French plant-based food brand LaVie is shaking things up once again with the launch of another hyper-realistic vegan meat alternative. This time, the company’s latest innovation comes in the form of vegan ham which is the perfect vegan sandwich filling.

What’s more, La Vie’s Vegan Ham comes in two mouth-watering flavours, regular and smoked, to make lunches interesting.

Made from a blend of pea and soy protein to give them a juicy texture and an impressive protein content of 19.5g per 100g. Plus, they have five times less saturated fat than pork ham making them a great option for those looking for a healthier alternative to ham.

La Vie Vegan Ham is making its debut in the UK market exclusively at Tesco this Veganuary priced at just £3 RRP.

Flying Goose Sriracha

 Ballantine’s x Flying Goose sriracha sauce presented by RZA

Ballantine’s, the world’s second-largest Scotch whisky, has teamed up with Wu-Tang Clan frontman RZA to launch a tantalising vegan-friendly hot sauce in collaboration with Flying Goose, the original sriracha chilli sauce producer.

Ideal for enhancing vegan dishes this January, the sauce features the fragrant notes of soft red apples, ripe pear, and creamy caramel.

This Ballantine’s x Flying Goose sriracha sauce is limited-edition, so hot sauce fans should check Ballantine’s website for details on drops, or grab a bottle on Amazon while supplies last.

SHICKEN

SHICKEN Teriyaki Kebab

Family-run startup SHICKEN is expanding its range of Pan-Asian products with the launch of its new Teriyaki Kebab Skewer.

These finger-licking kebabs are crafted with a blend of soya, wheat, and pea proteins to pack them full of plant-based protein.

To give them a realistically meaty texture, SHICKEN have used a unique technology that results in a succulent chargrilled chicken-like texture.

SHICKEN’s new Teriyaki Kebab Skewers are priced at £9.99 (960g) and you get your hand on them on your next Costco trip.

Co-op

A selection of products in the Co-op Plant-Based Gro Range for Veganuary

Co-op’s GRO range is growing once again as the retailer is ramping up its plant-based offerings with four flavoursome new Veganuary products.

Joining the grab-and-go line this Veganuary are the No Chicken & Chorizo Sandwich, No Duck Hoisin Wrap, Sweet Potato Falafel & Grains Salad and Roast Veg & Pesto Pasta Salad.

Boasting globally inspired flavours, the new additions give customers plenty of choice whilst on-the-go. Plus, they’re included in the Meal Deal so you can enjoy them along with a drink and snack of your choice.

Chopstix Noodle Bar

chopstix all leaf no beef teriyaki

Popular Chinese takeaway chain Chopstix is celebrating veganuary with a beefed up new offering.

‘All Leaf, No Beef’ Teriyaki is available in Chopstix stores nationwide from January 9th.

The plant-based beef, produced by Miami Foods, is served with peppers and onions and is coated in Chopstix’ secret recipe sweet Teriyaki sauce.

Tony’s Chocolonely

Tonys Chocolonely Dark orange choco cookie Littl’ Bits

Ethical chocolatier Tony’s Chocolonely has a treat in store for vegans this Veganuary as its launched two new vegan products: Dark Orange Choco Cookie Littl’ Bits and a Dark Creamy Hazelnut Crunch 51% chocolate bar.

Perfect for snacking on in front of the telly or while you watch a vegan documentary, the Littl’ Bits Littl’ Bits have a chewy, crunchy choco cookie centre wrapped in chunky orange dark chocolate.

For those who are nuts about Tony’s Chocolonely’s super-thick chocolate bars, the new Creamy Hazelnut Crunch bar features creamy dark choc filled with crunchy hazelnut pieces.

Plus, you can feel extra good about enjoying these sweet treats because they’re both made from Fairtrade, 100% traceable cocoa so are perfect for ethical eaters.

You can find the new products in Waitrose, Ocado, Sainsbury’s, Oxfam stores, and more this Veganuary and beyond!

Grubby X VFC

Vegan chicken katsu curry from the VFC x Grubby collaboration

Major plant-based players VFC have teamed up plant-based meal kit brand Grubby for an exciting collaboration this Veganuary.

This January, Grubby is offering three three mouth-watering VFC recipes on Grubby’s Veganuary menu made with the brand’s breaded chick*n.

To showcase the brand’s Southern-fried chicken, Grubby and VFC have created a series of takeaway favourites for customers to make at home: Crispy Chicken Burger, Korean Fried Chicken and Chicken Katsu curry.

But the fun doesn’t end there because a further five creations from VFC will be joining Grubby’s menu later in the new year.

Myvegan

Myvegan Plant Protein Superblend

Getting enough protein is simple with Myvegan’s tasty new Plant Protein Superblend available in three deliciously smooth flavours: iced coffee, chocolate, and caramel.

This super-creamy vegan protein powder boasts an impressive 20g of protein per serving with all nine EAAs and six naturally occurring vitamins and minerals, so you can be sure you’re giving your body what it needs to thrive this Veganuary.

While many vegan protein powders are made from pea or hemp protein, Myvegan has cleverly utilised upcycled barley and rice protein powder ( aby-product of the beer industry that would otherwise be wasted) to give the powder its creamy texture.

You can get your hands on the protein blend at at myvegan.com and myprotein.com.

Mindful Chef x Deliciously Ella

Deliciously Ella meals from Mindful Chef

Mindful Chef has rekindled its partnership with Deliciously Ella founder Ella Mills to launch four new plant-based meals in its popular recipe boxes.

The four recipes are selected from Ella’s latest cookbook, Healthy Made Simple, and feature nourishing plant-based ingredients with rich, vibrant flavours.

The new recipes available are:

  • Roasted Shallot & Butterbean Bowl, packed full of fibre and vitamins
  • Healthy creamy Chickpea Curry with vibrant veggies
  • Deliciously moreish Shortcut Lentil Bolognese
  • Easy One-Pan Peanut & Cauliflower Stew

The Deliciously Ella recipes will be on the menu with Mindful Chef from 21st January to 3rd February 2024. 

Pollen + Grace

 A selection of vegan ready meals from Pollen + Grace - new for Veganuary 2024

Fancy a night off cooking? Healthy ready meal brand Pollen + Grace is giving you the chance to put your feet up and relax with its new range of vegan ready meals with a home-cooked feel.

But these are not your average ready meal – they’re packed with nutritious ingredients and provide over a third of your weekly plant points score in a single portion.

Crafted by chefs, three tasty new dishes are joining the range this Veganuary: Rich Aubergine + Lentil Moussaka, Warming Saag Aloo Potato Pie, and Fragrant Thai Red Vegetable Curry.

Say goodbye to ultra-processed ready meals that are laden with salt and lacking in vitamins, and say hello to your new favourite dinner-time treats.

Pollen + Grace ready meals are available in Co-op, Ocado, Booths, plus independent retailers, with an RRP of £4.55 – £6.

Feeling hungry? Get inspired in the kitchen this January with our favourite Veganuary recipes.

Written by

Rachel Smith

Having launched the brand's digital presence in 2015, Rachel shares her love for animals and the planet through her work as Vegan Food & Living’s Digital Editor. As a passionate vegan for over ten years, Rachel loves creating delicious vegan dessert recipes for her award-winning blog, Rawberry Fields. Rachel's recipes and photography have been featured in numerous international print and digital publications including the Daily Mail, Huffington Post, Thrive, and Buzzfeed. You can follow Rachel at @rawberryfields

Also written by

Helen Greaves

Helen has been vegan since 2018 and has a background in vegan food marketing. She's mother to a mischief of rats and loves to spend her spare time making vegan cakes and bakes.

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