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Vegan meat alternative brand Tofurky is branching out into the world of sweet treats with the launch of its brand new range of plant-based cheesecakes, as well as frozen plant-based meat pockets.
Vegan meat alternative brand Tofurky is branching out into the world of sweet treats with the launch of its brand new range of plant-based cheesecakes after it debuted an espresso cheesecake as part of its limited edition holiday feast kit in 2018.
The cheesecakes are available in three lip-smacking flavours: Moocho Triple Berry Swirl, New York Style Vanilla, and Chocolate. Single servings are priced at $3.99 and will be available to purchase from health stores and retailers from May 2019. Tofurky has also confirmed that multi-pack sizes will also be available so customers can get their sugar fix.
Announcing the launch of the range of vegan cheesecakes, Tofurky CEO Jaime Athos said: “After including a plant-based espresso cheesecake in our limited-edition holiday feast kits this past year, we received overwhelming feedback from consumers and retailers asking to include the product in chilled bakery and frozen dessert cases year-round.
“After revisiting the branding, pack, and recipe, Moocho Cheesecakes was born. We have called the sub-brand Moocho because we felt a creamy, sweet product like cheesecake would be better suited to dairy-inspired branding than the savory, protein-anchored Tofurky brand.”
Not only is the company launching a range of cheesecake, it’s also reintroducing its line of previously discontinued frozen plant-based meat pockets in four delicious flavours that are perfect for when you fancy something quick and delicious. The plant-based pockets are available in four flavours: Pepp’roni Pizza, Ham & Cheddar, Broccoli & Cheddar, and Turk’y.
