NBA legend Chris Paul invests in vegan brand Wicked Kitchen after vowing he’ll be plant-based ‘for life’

Author: Liam Gilliver

Basketball ace Chris Paul ditched animal products back in 2019, and has since vowed to eat plant-based ‘for life’…

Read Time:   |  5th July 2023


Vegan Food & Living may earn commission from the links on this page, but we only ever share brands that we love and trust.

Chris Paul has regularly hailed a vegan diet for reducing inflammation and muscle pain, as well as giving him more stamina to enjoy time with his family

ADVERTISEMENT

NBA legend Chris Paul has invested in vegan food brand Wicked Kitchen.

The basketball ace ditched animal products back in 2019, and has since vowed to stick to a plant-based diet for ‘life’.

In the past, Paul has hailed a vegan diet for reducing inflammation and muscle pain, as well as giving him more stamina to enjoy time with his family.

Now, the Olympic gold champ will join a slew of other celebs who have backed Wicked Kitchen.

Chris Paul X Wicked Kitchen

“It’s really exciting to have more and more influential and inspiring people choosing to eat plant-based,” said Wicked Kitchen CEO Pete Speranza.

“By working together, we can continue to make massive change. With investors such as Chris Paul, our momentum as a global-impact brand is undeniable.”

Speranza added: “We’re uniquely positioned as more consumers and top-performers are recognizing the difference plant-based eating can have on their health and wellness.

“This helps make the demand for chef-crafted, cravable plant-based foods unstoppable.”

ADVERTISEMENT
The Olympic gold champ will join a slew of other celebs, including Woody Harrelson, who have backed Wicked Kitchen. Photo © Wicked Kitchen

The Olympic gold champ will join a slew of other celebs, including Woody Harrelson, who have backed Wicked Kitchen. Photo © Wicked Kitchen

Plant-based ‘for life’

Paul says he ditched animal products for ‘performance purposes’ only. However, he soon realised the way of eating was ‘for life’ after witnessing how his body changed.

“Years ago, I probably wouldn’t have even gone outside to run around with my kids and all the other activities because my body would be aching,” he told GQ.

“Now, with the constant lifting and making sure that my body is always ready, it’s been a good lifestyle change for me.”

Paul added: “I think reducing inflammation has helped me. I’m not saying going plant-based is for everybody but for me, that was one of the first things I focused on.z

“To play the amount of games and minutes that I’ve played and still feel good is a win for me.”

Didn’t know Chris Paul was plant-based? Check out these 16 vegan athletes 

Featured image © Jesse Grant/Stringer via Getty Images

Written by

Liam Gilliver

Liam is a journalist working for the Mirror, Daily Express, Daily Star and OK! Magazine. He's also the author of We're Worried About Him and has been published in the likes of The Independent, Huffington Post, and Attitude Magazine.

Paris 2024 Olympics to be ‘most sustainable in history’ – with plant-based push to slash the carbon footprint of the games

The Paris 2024 Olympic and Paralympic Games are set to be the greenest in history with a slew of measurements put in place.

Waitrose adds new wholefood vegan products focused on vegetables, beans and pulses to its PlantLiving range

Waitrose has launched 12 new PlantLiving products to cater to the growing demand for flexitarian food - and they're all vegan-friendly!

All-inclusive travel company Club Med teams up with Chloe Coscarelli to offer holidaymakers vegan menus

Club Med has launched vegan menus at all eight of its Caribbean and Mexican resorts - making it easier for holidaymakers to eat plant-based.

Cavemen ate mostly plant-based foods, says study which debunks the meat-heavy paleo diet

Authors behind a new study say their discovery that cavemen ate mostly plant-based debunks the largely meat-based paleo diet.