VFC says it will use the money to 'grow further across multiple channels in the UK and internationally'
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Vegan fried chicken brand VFC has landed an impressive £6 million investment to ‘boost expansion’.
The plant-based company, spearheaded by Veganuary’s Matthew Glover, will use the money to ‘grow further across multiple channels in the UK and internationally’.
Reports say VFC aim to launch across the Nordics, Belgium Spain, and plan to further expand in Germany, France, and Australia.
At the time of writing, VFC has only ever received investment from investing company Veg Capital – also founded by Glover.
However, the brand is ‘looking to expand its investor base’ as it eyes an even bigger financing round.
‘Mission-aligned business’
According to The Grocer, Rabinder Harrison of Veg Capital said: “VFC is one of our most exciting investments. We’re delighted to be on the journey with them.
“This is a mission-aligned business led by a talented management team who are on track for strong growth in sales therefore removing a significant number of animals from the food system [and] bringing to market delicious plant-based food that is sustainable and ethical.”
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Last month, VFC partnered with one of the UK's biggest pub chains, Marnston’s Brewery to debut its meat-free chick*n tenders. Photo © VFC
VFC X Marstons
Last month, VFC partnered with one of the UK’s biggest pub chains, Marnston’s Brewery to debut its meat-free chick*n tenders.
Made from wheat protein, the vegan appetisers are now available at 600 Marstons locations nationwide.
Drizzled with vegan mayo and finished with rocket, the Vegan Crispy Strips can be bought as a starter for £5.25.
Love mock meats? Try making your own with these incredible seitan recipes!
Featured image: VFC
