Costa Coffee has partnered with plant-based culinary sensation BOSH! to collaborate on a range of vegan savoury and sweet products.
The range, which will be available in more than 2,600 Costa Coffee stores across the United Kingdom from January 4 will, according to the brand, ‘revolutionise how people can conveniently access plant-based food options on-the-go.’
This, it adds, will be helpful not only for vegans, but also for flexitarians and those who are looking to reduce their meat intake.
According to a statement sent to Vegan Food & Living, ‘Costa Coffee is supporting BOSH!’s mission to make plant-based eating more accessible, whether cooking at home or eating out and on-the-go – putting more plants on plates’.
It says that eating out was found to be one of the major barriers for those who tried to go plant-based for Veganuary in 2023, with 29 per cent reporting it as their biggest challenge.
As a result, the collaboration, which is ‘committed to providing a diverse range of meat-free, plant-based food for customers to enjoy’ will tackle that difficulty for those struggling with eating out.
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The range includes 8 scrumptious items including a Smashin’ Sausage Bap, a Plant-Based Saucy Chicken Fajita Wrap and a Caramelised Biscuit Rocky Road. Photo © Costa Coffee
Costa Coffee: Tackling the barriers to eating out plant-based
According to Costa Coffee, it is ‘recognising the barriers faced by those who tried to go plant-based for Veganuary in 2023, where 29 per cent reported eating out to be the biggest challenge’.
There are more than 2,600 Costa Coffee stores across the United Kingdom, giving customers a significant amount of convenience when it comes to finding a store and testing out it BOSH! collaboration.
Among the savoury options, diners can try the Plant-Based Smashin’ Sausage Bap, or have an appetising lunchtime bite of the new Plant-Based Saucy Chicken Fajita Wrap.
Meanwhile, those who are after something sweet can opt for the new sweet Caramelised Biscuit Rocky Road or the new Double Chocolate Cookie.
“This collaboration,” says Costa, “goes beyond the ordinary, focusing on making plant-based options a seamless and enjoyable part of everyday life.”
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BOSH!'s vegan range is now available in over 2,600 Costa Coffee stores across the UK. Photo © Costa Coffee
Getting plants on plates
In the statement sent to Vegan Food and Living, Henry Firth and Ian Theasby, BOSH!, said: “Our mission is to get more plants onto more plates, and our collaboration with Costa Coffee has paved the way for easier access to delicious plant-based products across the United Kingdom.
“We’re incredibly proud to be working with the Nation’s Favourite Coffee Shop, making it more convenient than ever for customers to enjoy flavourful plant-based options without compromising on taste or accessibility”.
Toni Vernelli, from the charity Veganuary, added: “We know our participants are always looking for tasty vegan options they can easily grab when they are out, so we’re thrilled that Costa Coffee is expanding its meat-free and plant-based offerings by partnering with BOSH!, making it easier for more people to eat more plants more of the time.”
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Introducing the Delish-etarian Movement
According to Costa Coffee, they are not just collaborating on a range of tasty dishes with their new options – they are introducing the concept of ‘delish-etarian’
“More than just for vegans, delish-etarians are individuals who are plant-based conscious and strive to make mindful food choices,” says the chain
It adds that both the chain and BOSH! are ‘committed to catering to the evolving preferences of their customers, whether they are vegan, vegetarian, a flexitarian or simply trying to reduce their meat intake’.
Cathy Goodwin, Head of Food Innovation at Costa Coffee, said: “We’re proud to be making plant-based products more accessible at Costa Coffee with an exciting collaboration with BOSH!.
“Ultimately, everyone wants to eat delicious food, and teaming up with the remarkable talents at BOSH!, together we have created a range of delicious plant-based products tailored for delish-etarians everywhere.
“Whether you are looking for tasty meat-free breakfast option to start your morning right, or a flavoursome lunchtime bite paired with an Oat Latte, working together with BOSH!, we have everybody covered.”
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Featured photo © Costa Coffee, edited by VFL
