Krispy Kreme is celebrating Veganuary in style with an indulgent range of cookie-flavoured doughnuts – which are registered with the Vegan Trademark.
According to the brand, its new vegan line of handcrafted doughnuts is available in shops now, ‘bringing joy and flavour into the New Year’.
The range, which will be available until January 28, is described by Krispy Kreme as ‘the ideal treat to kick off Veganuary‘.
This, it adds, is ‘whether doughnut fans are trying out a plant-based diet for the first time or always choose a vegan diet‘.
Among the flavours are a revamped version of the fan favourite Cookies & Kreme doughnut, the new Chocolate Cookie Crunch doughnut, and of course, its original flavour ring doughnut.
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The new vegan doughnuts will be available until January 28th in selected Tesco, Sainsbury’s, Morrison’s stores. Photo © Krispy Kreme
Krspy Kreme new vegan doughnut line
According to a statement sent to Vegan Food & Living, Krispy Kreme has ‘launched a vegan version of their delicious Kreme frosting’ which means that those who avoid animal products can try the brand’s Cookies & Kreme option (from £2.95), with its crunch topping.
Describing its new Chocolate Cookie Crunch doughnut (from £2.95), the statement adds: “For those looking for an even more indulgent treat, the new Chocolate Cookie Crunch doughnut has it all – chocolatey icing, cookie crumb toppings, frosting, AND a mini cookie to crown this sweet delight!”
The doughnuts, which are made daily, will be available in Krispy Kreme shops, in selected supermarket cabinets in Tesco, Sainsbury’s, Morrison’s as well as service stations and third party delivery partners UberEats, JustEat and Deliveroo.
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‘Thrilled’
In the statement sent to Vegan Food & Living, Amelia Wallage, Account Manager at The Vegan Society spoke of the organisation’s delight that that Krispy Kreme is becoming more vegan-friendly.
She also noted that as the range is vegan-certified, those with extra concerns can set their minds at ease when it comes to consuming the new options.
Amelia said: “The Vegan Trademark team are thrilled to see Krispy Kreme expanding their vegan options and making them available across the country.
“They’ve gone the extra mile to verify their vegan claims by registering with the Vegan Trademark.
“Those looking for a fresh and tasty doughnut can have peace of mind that this range is vegan certified so doughnut-lovers nationwide don’t have to miss out on their favourite treat.”
Are you planning giving Veganuary a go this year? Here are 20 things you need to know before going vegan
Featured photo © Krispy Kreme
