Reality star and entrepreneur Kylie Jenner has unveiled a vegan revamp of her iconic Kylie Cosmetics lip kit range
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Kylie Jenner’s signature Kylie Cosmetic lip kit range has had a vegan makeover.
The reality star’s revamp includes 30 new glossy lip kits with new vegan and gluten-free formulas.
Additionally, the make-up mogul announced that the lip kits will feature a true matte finish as well as a high gloss alternative.
The announcement was teased on social media last month, although a release date is yet to be confirmed.
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Kylie Cosmetics
Kylie Cosmetics launched in 2015 selling its renowned liquid lipsticks and liners. The brand quickly became a global success and Jenner’s lip kits were the must have beauty product.
Despite this success, the brands latest revamp has erased its previous posts on social media to make way for its new vegan launch.
In the post, Jenner shared: “The new high gloss. available in 30 shades, vegan, non-sticky, gently softens lips and gives the most beautiful mirror shine finish. #comingsoon”.
Moreover, the second post boasted the benefits of the matte range: “The new Kylie matte lip. All the shades you love, refreshed and reformulated.
“One swipe instant-setting colour payoff; Budge resistant; Vegan, cruelty free, gluten free”
Interestingly, this isn’t Jenner’s first vegan venture. Kylie Cosmetics’ sister brand, Kylie Skin, features an entire vegan and cruelty free skin-care range.
Following in her sisters footsteps, Jenner’s sister Kim Kardashian has joined the choir of vegan celebrity voices promoting a vegan lifestyle.
Public response
The latest launch of Kylie Cosmetics vegan lip kits has left followers eager to know more.
Comments such as: “Couldn’t be happier it’s vegan” and “Can’t wait to try this” quickly flooded the feed.
One fan commented: “That’s the way to do it. Only positively moving forward”.
Despite the positive reaction, fans of the beauty range will have to wait get their hands on the latest vegan beauty range until a release date has been confirmed.
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